It is often said that 'first impressions count'. This is especially true in an interview situation. Interviewers only have a short amount of time to get to know you at an interview. They will be looking for evidence of the competencies and qualities that they require for the role. Making a good impression at interview is essential. You can do that in the following ways:
- Dress in a way that conforms to the norms of the organisation (be a little conservative if you're not sure). 'Smart casual' means only a little less formal than a business suit. It certainly doesn't mean trainers, jeans or T-shirts, however expensive. Employers in the creative industries may accept slightly less formal attire, but smartness and cleanliness are fundamental. It may be better to feel that you are dressed too smartly rather than not smart enough.
- An interview is a very unnatural situation and you are likely to feel apprehensive beforehand. Make the effort to present a lively appearance and to greet the interviewer with a firm handshake.
- Establish eye contact, but in a natural way. Good non-verbal communication goes with the good interpersonal skills that the employer will be seeking.
- Listen carefully and answer questions positively. Find opportunities to be enthusiastic.
- Expect to do most of the talking, although an interview is not an interrogation. The best candidates are able to conduct the proceedings at the level of a friendly, but purposeful conversation.
- Remember that interviewers are really on your side. Their role is to find candidates to fill their graduate vacancies and they are hoping that you will be a good applicant.



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